SEO optimization

What is SEO optimization?

SEO (Search Engine Optimization) optimization is a collection of techniques used for improving website position on popular search engines (Google, Bing, Yahoo…) with different methods. The SEO optimization goal is increasing the number of website visitors. With a better place on a search engine coes a higher number of visitors. All visitors are potential clients, and a lot of them need your service or product.

The better SEO optimization you have, the better website position will be on a browser. When the client is searching for something, he usually only goes through the first couple of pages in a browser. If you don't have a high position, most of the potential clients won't even know that you exist. There are a lot of factors affecting the web page position in the search engines. Google, Bing, Yahoo and others all have their own algorithms which are kept secret. Based on those algorithms, they generate a position of the specific web page.

The content is the most important part of every website. Web pages are in fact made for content display. A quality content(with a pleasant design) attracts visitors and is very important for SEO optimization. If you have too little content, or it's bad, optimization won't be of any help. Quality content and it's quantiy are fundamental for a good SEO optimization. Quality and quantity are exclusively dependant on the client's activity, respectively the website owner.

Besides content, a very important SEO optimization method is to carefully choose the keywords. Those are the potential words, that visitors write in a search engine when they're looking for something. An important factor that affects the position is also the number of pages that have a link on your website. It's desirable that your website link is located in as much as possible different pages. Even more important than the number of pages, is the quality and pages reputation that contain a link to your page. Links from social networks (Facebook, Twitter, Youtube..) are also desirable.

OPTIMIZATION TYPES

Na SEO optimizaciju utječu mnogi čimbenici

Unutarnja SEO optimizacija (On page SEO)

This is optimization, which I usually do in the process of developing a website. It includes the choice of keywords, meta tags, headings and subheadings, proper HTML semantics, keywords and links connection, image descriptions in the ALT tags and the content optimization.

Vanjska SEO optimizacija (Off page SEO)

Optimization to which I have no influence, but you have as a site owner. Includes quality and content type, number and quality of links to your site, your social networks (Facebook, Twitter, etc.) and forums activity . There are additional techniques that are charged separately and they are not cheap. They can be added to your page later as well if you are not satisfied with your website position on search engines.

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